Welcome
Program Description
This department offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts and finance companies are looking for candidates with these skills.
The International Business Program provides an introduction to the central aspects of international business. Topics include the economic, political and social environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, law and personnel; and the principles associated with the international exchange of goods, services and investments. Unique applied short courses are offered in the spring in international business law and basics of importing and exporting.
Marketing courses are designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution and government regulations.
Program Student Learning Outcomes
Marketing Degree- Recognition and appreciation of diversity which exists in the discipline of marketing.
- Understanding that market segmentation is present in local, regional, national and global customer target recognition.
- Identifying that the fundamental basis of marketing is to create and implement form, time, place and ownership utility.
- Demonstrate that risk and reward are present in all marketing product, price, distribution and promotion activities.
- Identifying that the marketing concept is present in all successful nonprofit and profit-making marketing activities in organizations.
Department Offices
Division: Business Education
Department Chair: Julie Brown, ext. 3599
Dean: Diane Hollems, ext. 8284, Wake Center Room 1
Faculty & Offices
Peter Naylor (BC-210, ext. 2350)
Julie Brown (BC- 211, ext. 3599 )
